ARF-LEDs are the perfect fit for this high end merchandise. They give an equivalent light output to 20 Watt Halogen spotlights using only 3 Watts! Since there is virtually no heat emission and no ultraviolet radiation, the products will not get damaged. In the past, stores such as this one would end up throwing away purses and shoes every month due to scorching from the heat of Halogens and fading from the ultraviolet radiation. Not to mention the costly upkeep for maintenance with changing bulbs and cost of energy!
A recent analysis of retail environments at Perimeter Mall in Atlanta supports the perspective that retailers should be reconsidering lighting plans. The findings indicate that less ceiling lighting may be the proper course. Twenty different venues were visited. What was discovered was that on average, retailers have twice as many foot-candles on the floor as they do highlighting the product on the third shelf.
Here is a perfect example of why bringing lighting closer to the merchandise is so effective - Not to mention the energy regulations of 1. 5 W per sq. ft in the ceiling. The fact is-ceiling lights just do not do the job. Or at least not quite as effectively as display lighting installed directly into the shelving.
CAUTION! Objects on shelf are darker than they appear!
So unless this retail store is selling flooring, why would they even consider illuminating the floor more than the products on the shelf? Your guess is as good as ours. New LED technology with a smalle…
"Lighting is a silent sales assocaite, selling products without ever needing a lunchbreak. Since the eye is drawn to the brightest objects in the field of view, light, color, sparkle and contrast pique the interest of potential shoppers and draw them into a store they may have had no intention of visiting. Once inside, effective lighting directs the shopper through the store to view featured merchandise and, hopefully, helps inspire enough interest to close the sale."