How to Install Cabinet Lighting

This video shows how easy it is to install Hera LED lighting to cabinets.
If she can do, I am sure you can too!

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You wouldn't get dressed in the dark, so why consider having products on the shelf in the dark?

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A recent analysis of retail environments at Perimeter Mall in Atlanta supports the perspective that  retailers should be reconsidering lighting plans. The findings indicate that less ceiling lighting may be the  proper course. Twenty different venues were visited. What was discovered was that on average, retailers  have twice as many foot-candles on the floor as they do highlighting the product on the third  shelf . Here is a perfect example of why bringing lighting closer to the merchandise is so effective - Not to mention the energy regulations of 1. 5 W per sq. ft in the ceiling. The fact is-ceiling lights just do not do the job. Or at least not quite as effectively as display lighting installed directly into the shelving. CAUTION! Objects on shelf are darker than they appear! 27.4 footcandles These products are literally left "in the dark". If you were a customer in this store, there is nothing drawing your eye to the merchandise. 44.6 footcand...
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Planning for More Sustainable Lighting

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Hera's Director of Sales, Brad Stewart, had a very informative article published in the January/February issue of A.R.E's Retail Environments Magazine . For those of you that may have missed it, I want to hit on a few key points that are of solid relevance in retail lighting design and energy costs. When it comes to the physical and visual perception perception of our environments, we can all agree that lighting plays a major role. This being said, we are at an exciting crossroad in the lighting industry. Strong forces in the world have led us to a tipping point in retail illumination. The cost of energy, new regulations, velocity in the green movement, the evolution of LED technology and the need to increase sales per customer have combined to motivate retailers to consider how new alternatives might have a positive affect on both their top and bottom lines. Hence, we are witnessing an emerging and significant trend (maybe even a quantum leap) in retail lighting. The ...
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Just came across this quote in LD&A from Anne Kustner Haser I wanted to share...

" Lighting is a silent sales assocaite, selling products without ever needing a lunchbreak. Since the eye is drawn to the brightest objects in the field of view, light, color, sparkle and contrast pique the interest of potential shoppers and draw them into a store they may have had no intention of visiting. Once inside, effective lighting directs the shopper through the store to view featured merchandise and, hopefully, helps inspire enough interest to close the sale."
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