Light Years Ahead!

This video shows how easy it is to install Hera LED lighting to cabinets. If she can do, I am sure you can too!

A recent analysis of retail environments at Perimeter Mall in Atlanta supports the perspective that  retailers should be reconsidering lighting plans. The findings indicate that less ceiling lighting may be the  proper course. Twenty different venues were visited. What was discovered was that on average, retailers  have twice as many foot-candles on the floor as they do highlighting the product on the third  shelf . Here is a perfect example of why bringing lighting closer to the merchandise is so effective - Not to mention the energy regulations of 1. 5 W per sq. ft in the ceiling. The fact is-ceiling lights just do not do the job. Or at least not quite as effectively as display lighting installed directly into the shelving. CAUTION! Objects on shelf are darker than they appear! 27.4 footcandles These products are literally left "in the dark". If you were a customer in this store, there is nothing drawing your eye to the merchandise. 44.6 footcandles We

At a height of 165m, Singapore Flyer is the world’s largest Giant Observation Wheel and is set to be one of Asia’s biggest tourist attractions. Singapore Flyer was conceived and designed by Dr. Kisho Kurokawa and DP Architects, Singapore. It held its groundbreaking ceremony in September 2005 and was launched in 2008. It promises more than just a view, but a panorama that captures Marina Bay’s skyline with a glimpse of neighbouring Malaysia and Indonesia.

" Lighting is a silent sales assocaite, selling products without ever needing a lunchbreak. Since the eye is drawn to the brightest objects in the field of view, light, color, sparkle and contrast pique the interest of potential shoppers and draw them into a store they may have had no intention of visiting. Once inside, effective lighting directs the shopper through the store to view featured merchandise and, hopefully, helps inspire enough interest to close the sale."

Hera's Director of Sales, Brad Stewart, had a very informative article published in the January/February issue of A.R.E's Retail Environments Magazine . For those of you that may have missed it, I want to hit on a few key points that are of solid relevance in retail lighting design and energy costs. When it comes to the physical and visual perception perception of our environments, we can all agree that lighting plays a major role. This being said, we are at an exciting crossroad in the lighting industry. Strong forces in the world have led us to a tipping point in retail illumination. The cost of energy, new regulations, velocity in the green movement, the evolution of LED technology and the need to increase sales per customer have combined to motivate retailers to consider how new alternatives might have a positive affect on both their top and bottom lines. Hence, we are witnessing an emerging and significant trend (maybe even a quantum leap) in retail lighting. The

While traveling in Toronto this past week, Hera's Director of Sales Brad Stewart visited this Victoria's Secret store. We are absolutely amazed and inspired by the "Eye To Product Ratio" this store shows. So...what the heck is Eye To Product Ratio anyway? Hera has coined this term to help describe the contrast in a store that helps attract the eye and steer the customer through your retail environment. It is the way a retailer can increase the number of times your eyes are drawn to specific items on the shelves. Think of bugs and a bug zapper, they are automatically drawn to the light, well it is no different with humans. We are intuitively drawn to the light.  "Lighting should represent 50% of the ambiance of any designed space, at what should be 10% of the overall cost". Not only does bringing display lighting closer to the merchandise attract customers to the product, but by reducing the amount of ceiling lights, you not only decrease your costs b